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Great Wall Motors Opened Its First Brand Experience Center, Starting A New Intelligent Life

Category: Enterprise News 2019-07-04

On June 30, “The Opening Ceremony of the First Brand Experience Center of Great Wall Motors & the Inauguration of 100+ HAVAL Stores in 100 Cities” was held in Great Wall Motors Brand Experience Center in Beijing. In the face of rapid technological progress and hard time of the market, Great Wall Motors is positively embracing the changes of the times.

Watching a ball game, having a cup of coffee, reading a book, having a party...Nowadays, we may do these not only in coffee shops or shopping centers, but also in Great Wall Motors Brand Experience Center. We could do much more here...

On June 30, “The Opening Ceremony of the First Brand Experience Center of Great Wall Motors & the Inauguration of 100+ HAVAL Stores in 100 Cities” was held in Great Wall Motors Brand Experience Center in Beijing.


Opening of Great Wall Motors Brand Experience Center

As a multi-dimensional experience center covering product display, corporate culture, scientific and technological achievements, leisure and entertainment, the first brand experience center of Great Wall Motors is a specific measure taken by Great Wall Motors to upgrade the channel strategy. The opening of 100 HAVAL Stores shows Great Wall Motors’ determination to fight in the hard time of the Chinese automobile market.

A multi-dimensional experience center for the diversified demands of users

Located in Shunyi, Beijing, adjacent to T3 of Beijing Capital International Airport, Great Wall Motors Brand Experience Center (hereinafter referred to as “Experience Center”) has three floors with an overall floorage of 5,600 square meters . It is constructed and operated by Boshilian Jingtao Group, a distributor of Great Wall Motors. From exterior design to internal functional structure, the Experience Center perfectly demonstrates the multi-dimensional lifestyle and innovative concept that integrates people, vehicles and life. 


Flourishing vehicle display area

In the three floors of exhibition area of the Experience Center, there are a total of 13 functional areas and each of them has its “uniqueness”. The exhibition area on the first floor is the “window” of the whole Experience Center, displaying Great Wall Motors’ development history, models of its brands, the most cutting-edge technical achievements, after-sales service, finance and insurance, etc. 


Visitors interact with the robot 


Display area 

In the “Enjoy Car Street”, the display area, models of HAVAL, WEY, ORA and Great Wall Pickup are parked as part of the streetscape. Users may enjoy it like real driving. In addition, some of the unique designs of the Experience Center is creative. For instance, Great Wall Motors is the first automobile brand to build an indoor basketball court in the experience center. It conveys the corporate philosophy of “Focus, Dedication, Specialization” precisely the same with that of basketball.  


The “garden in the air” in the exhibition area on the second floor of the Experience Center

The Experience Center is user centered not only in the exhibition area on the first floor, but also in the exhibition area on the second and third floors. In the exhibition area on the second floor, a “garden in the air” is built. Visitors can overlook the “street view” on the first floor and the exhibits parked below. What’s more, visitors may have coffee and delicious food here. With flowers and green plants, it creates a more leisurely and comfortable life. The third floor is the exclusive social space for users. With a warm and comfortable layout, it is the best place for learning, sharing, and parent-child activities. 


Indoor basketball court of the Experience Center 


Business area on the first floor of the Experience Center

It is worth mentioning that users may experience the intelligent life in the future in Great Wall Motors Brand Experience Center. With the implantation of big data and AI technology, the Experience Center has built a terminal “smart store”. Robots may serve users as receptionist. If you click the AI interactive screen, the configurations, colors, prices and recent special offers of brands of Great Wall Motors are clear at a glance. At the same time, all sales and service processes could be completed online.  


Functional exhibition area on the second floor

All these considerate services show that Great Wall Motors stays true to its mission and follows the service concept of “treating people sincerely and treating cars carefully” to create professional, exclusive and fast service experience for users.

The opening of 100+ stores in 100 cities shows Great Wall Motors’ determination to fight in the hard time of Chinese automobile market

The opening of Great Wall Motors Brand Experience Center is coincided with the opening of more than 100 HAVAL stores from June to July this year. 


The exhibition area on the second floor of the Experience Center

The Chinese automobile market is in a hard time since last year. As the leader of Chinese automobile brands, Great Wall Motors has demonstrated the real strength of its automobile brands with actions. In 2018, Great Wall Motors sold more than one million cars for the third consecutive year. From January to May this year, Great Wall Motors sold more than 430,000 vehicles with a year-on-year increase of 5.11%. Among them, the total sales of HAVAL brand in the first five months exceeded 300,000 vehicles with an increase of 8.63%. The opening of 100+ HAVAL stores in China shows Great Wall Motors’ determination to fight in hard time and its unstoppable development trend. 


Great Wall Motors’ first brand experience center creates brand new service experience

In addition, HAVAL will also learn from the intelligent service and innovative experience concept of Great Wall Motors Brand Experience Center. Centered on the needs and experience of users, Great Wall Motors will empower existing stores for transformation and upgrading, actively seek change in the crisis of industry change, create quality service with HAVAL brand and provide brand new service experience exceeding users’ expectation. “It is in such a harsh environment that we can see who can stand the loneliness and stay true to the mission,” said a manager of Great Wall Motors.

Grasp the reforming tendency of the times and build a “new benchmark” for consumption experience

Nowadays, Internet+, big data, AI technology, 5G communication and other technological changes are transforming the traditional automobile industry. This kind of transformation makes the automobile become intelligent and networked, and also puts forward higher requirements for automobile enterprises in various aspects such as automobile sales channels and user service experience. Facing the automobile industry reform, automobile enterprises should adjust themselves to the trend for further development.

The first brand experience center of Great Wall Motors is an exhibition center displaying corporate brand image and integrating vehicle display, leisure and entertainment. What’s more, it also has special and profound significance. It will help Great Wall Motors Brand Experience Center create brand new service experience based on a deep understanding of domestic users’ needs, and promote the overall improvement of brands of Great Wall Motors.  



Brand image display of the Experience Center

At the same time, the Experience Center demonstrates the core technical strengths of Great Wall Motors to users, highlighting the advanced technological achievements of Great Wall Motors in the “New Four Modernizations” as well as cleanness, intelligence, connecting and sharing, and displaying the corporate brand image of "Great Wall of Technology". 


Intelligent cockpit 

In the face of rapid technological progress and hard time of market, Great Wall Motors is positively embracing the changes of the times. In the exploration of terminal channels, Great Wall Motors continues to innovate and find new ecological channels for Chinese automobile brands. The opening of Great Wall Motors Brand Experience Center and the establishment of 100 HAVAL stores in 100 cities are the latest measures taken by Great Wall Motors. In the future, Great Wall Motors will continue to innovate and find new channels for Chinese automobile brands as a leader in the automobile market.

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